PwC: For Better Company Performance, Talk to Your CIO

Updated Feb. 12, 2013 4:47 pm ET

The relationship between the CIO and other C-level executives really matters. Companies with strong, collaborative relationships between the CIO and other C-suite executives are four times more likely to be top-performing companies than those with fragmented relationships, according to PricewaterhouseCoopers LLP's fifth annual Digital IQ survey, released Tuesday. Digital IQ is a measure of how well companies understand the value of technology and how successfully they link information technology investments to their business strategy.

"It's not enough to just have the CIO sitting at the table," said Chris Curran, principal and chief technologist at PwC's advisory practice. There needs to be an in-depth, ongoing conversation among the CIO and other C-level executives. The global survey included 1,108 respondents from 12 countries who were evenly divided among IT and business leaders. 

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